Wednesday, November 19, 2008

MediaDailyNews: Brandtique: Insurance Advertising

When Geico burst on the scene as a national advertiser about a decade ago, creativity in the auto-insurance category was as interesting as filing a claim. Now, the category is staking a claim to fame: Geico's got its cavemen.

publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=56594